Adobe Firefly is Adobe's generative AI image creation service, built directly into Photoshop, Illustrator, and Adobe Express. It allows designers to generate images, expand canvas, replace backgrounds, and add objects using text prompts — all trained on licensed content, making outputs commercially safe. As a standalone web app and Creative Cloud integration, Firefly bridges AI generation with professional design workflows.

Adobe Firefly
Commercially safe AI image and content generation from Adobe.
Best for: Creative professionals and brands needing commercially safe AI-generated imagery with Creative Cloud integration.
- Free plan
Starts at
Free (25 credits/month)
Opens the official website in a new tab.
The editorial note
What to know about Adobe Firefly
Is it right for you?
Who Adobe Firefly suits
Choose it if
- Creative professionals and brands needing commercially safe AI-generated imagery with Creative Cloud integration.
Look elsewhere if
- Users who need maximum photorealistic control — Midjourney or DALL-E 3 may produce more striking results outside professional design workflows
What you get
Key features
- Text-to-image generation from prompts
- Generative Fill — add or remove objects in Photoshop
- Generative Expand — extend canvas beyond image boundaries
- Vector generation in Illustrator
- Text effects with custom styles
- Reference image for style matching
- Firefly web app for standalone generation
- Structure and style reference controls
Works with
Integrations6
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | Free (25 credits/month)Billed monthly | Generate images with 25 monthly generative credits |
| Creative Cloud | $59.99 / monthBilled monthly | Full Creative Cloud access including unlimited Firefly generation |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- Commercially safe outputs — trained on licensed Adobe Stock and public domain content
- Deeply integrated into Photoshop, Illustrator, and Adobe Express
- Generative Fill removes or adds objects seamlessly in Photoshop
- Vector generation in Illustrator produces editable paths, not rasters
- Text effects and style matching tools for branded assets
Cons
- Requires Creative Cloud subscription for full access beyond free credits
- Image quality and style range still behind Midjourney for photorealism
- Limited generation credits on free and lower-tier plans
- Less control over fine-grained style parameters compared to Stable Diffusion
Quick read
At a glance
- Category
- AI Tools
- Pricing model
- Freemium
- Entry plan
- Free (25 credits/month)
- Free plan
- Available
- Free trial
- Not listed
- Website
- firefly.adobe.com
The verdict
Our take on Adobe Firefly
The safest AI image generator for commercial work — Creative Cloud integration makes it indispensable for Adobe users.
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