4.7
AI Tools
ChatGPT
Freemium
A general-purpose AI assistant for writing, analysis and everyday questions.
Best for: Broad, everyday assistance across writing, summarising and analysis.
- Free plan
Score 94/100
See if it fitsBy audience
Best tools for Startups
Tools we recommend specifically for Startups, ranked by editorial score.
14 tools
4.6
Business & Productivity
Notion
Freemium
A flexible workspace for notes, docs and team knowledge.
Best for: Teams that want documents, wikis and light databases in one place.
- Free plan
Score 92/100
See if it fits 4.6
E-commerce
Shopify
Subscription
A hosted platform for building and running an online store.
Best for: Selling online without maintaining your own hosting, payments or checkout.
- Free trial
Score 91/100
See if it fits 4.6
Development & Coding
Linear
Freemium
Issue tracking and planning built for software teams.
Best for: Engineering teams that want fast, opinionated issue tracking.
- Free plan
Score 90/100
See if it fits 4.6
Cybersecurity & Privacy
1Password
Subscription
A password manager for individuals and teams, with shared vaults and secrets.
Best for: Teams that need shared credentials without passwords living in chat or docs.
- Free trial
Score 90/100
See if it fits 4.4
AI Tools
Perplexity
Freemium
An answer engine that cites its sources as you research.
Best for: Research questions where you want to check the sources behind an answer.
- Free plan
Score 88/100
See if it fits 4.4
Website & Hosting
Cloudways
Subscription
Managed cloud hosting that sits on top of providers like DigitalOcean and AWS.
Best for: Agencies and developers who want managed cloud servers without doing sysadmin work.
- Free trial
Score 87/100
See if it fits 4.4
Business & Productivity
Airtable
Freemium
A spreadsheet-database hybrid for structured team workflows.
Best for: Structured, record-based work that a spreadsheet has outgrown.
- Free plan
Score 86/100
See if it fits 4.4
Remote Work
Miro
Freemium
A collaborative whiteboard for workshops, planning and diagramming.
Best for: Workshops and planning sessions where a distributed team needs a shared canvas.
- Free plan
Score 86/100
See if it fits 4.4
Remote Work
Loom
Freemium
Async screen and camera recording for updates that do not need a meeting.
Best for: Replacing status meetings and long written explanations with a short recording.
- Free plan
Score 85/100
See if it fits 4.4
Business & Productivity
Slack
Freemium
Channel-based messaging and integrations for teams.
Best for: Day-to-day team communication with a deep integration ecosystem.
- Free plan
Score 85/100
See if it fits 4.3
Remote Work
Zoom
Freemium
Video meetings, webinars and phone for distributed teams.
Best for: Reliable video meetings with people outside your organisation.
- Free plan
Score 84/100
See if it fits 4.3
Design & Creative
Framer
Freemium
Design and publish production websites from a visual canvas.
Best for: Designers shipping a marketing site without a separate build step.
- Free plan
Score 83/100
See if it fits 4.1
Marketing & SEO
Mailchimp
Freemium
Email marketing and automation for growing audiences.
Best for: Running newsletters and basic lifecycle email without a developer.
- Free plan
Score 80/100
See if it fitsDisclosure: Some links may be affiliate links. We label commercial relationships clearly and never charge you more.