Hootsuite

Enterprise social media management.

Best for: Large teams that need centralised social media management with approval workflows.

$99 / month

4.1/5Editorial score 79/100hootsuite.com

Starts at

$99 / month

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Editorial score79/100

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The editorial note

What to know about Hootsuite

Hootsuite is one of the oldest and most comprehensive social media management platforms, enabling teams to schedule posts, monitor brand mentions, engage with comments, and analyze performance across 35+ social networks from one dashboard. It serves 18 million users from solopreneurs to enterprises, offering content calendar management, team workflows, and AI-powered content suggestions. Hootsuite is the go-to platform for agencies managing multiple client accounts.

Is it right for you?

Who Hootsuite suits

Choose it if

Large teams that need centralised social media management with approval workflows.

Look elsewhere if

Freelancers and small businesses needing affordable social scheduling — Buffer or Later offer cleaner interfaces at significantly lower prices without enterprise overhead

What you get

Key features

Multi-network post scheduling
Content calendar view
Bulk scheduling CSV upload
Social listening and brand monitoring
Analytics and custom reports
OwlyWriter AI content generation
Team roles and approval workflows
Social inbox for engagement management

Works with

Integrations8

Canva Google Drive Dropbox Salesforce Zendesk SlackAdobe Creative CloudBrandwatch

What it costs

Pricing

Hootsuite pricing plans
Plan	Price	What it includes
Professional	$99 / monthBilled monthly	10 social accounts, unlimited posts, and basic analytics (billed annually)
Team	$249 / monthBilled monthly	20 social accounts, 3 users, and team collaboration tools
Enterprise	Contact sales	Unlimited accounts, custom users, and enterprise analytics

Prices are recorded from the vendor's public pricing page and can change. Check before you buy.

The trade-off

Pros and cons

Pros

Supports 35+ social networks including LinkedIn, TikTok, Pinterest, and YouTube
Bulk scheduling upload for 350 posts at once saves significant time for content teams
OwlyWriter AI generates caption ideas and repurposes content from URLs
Advanced analytics and custom report builder for client-facing reporting
Agency-friendly with multiple client workspaces and team permissions

Cons

One of the most expensive social media tools — Professional plan starts at $99/month
Interface feels dated and complex compared to newer tools like Buffer or Later
Free plan was removed in 2023 — no option to start without a paid subscription
Instagram features require additional setup compared to native Meta Business Suite

Quick read

At a glance

Category: Marketing & SEO
Pricing model: Subscription
Entry plan: $99 / month
Free plan: Not listed
Free trial: Not listed
Website: hootsuite.com

The verdict

Our take on Hootsuite

Hootsuite is the right choice for large teams that need centralised social media management with approval workflows. It supports many networks and team approval workflows, making it one of the stronger options in its category. The main caveat: expensive for what it offers; free tier was removed. It is subscription-based, so factor that into your evaluation.

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