Kount (now part of Equifax) is a digital fraud prevention platform using AI to protect e-commerce businesses from payment fraud, account takeover, and identity fraud. It analyzes thousands of data signals per transaction in real-time to approve legitimate customers and block fraud — without creating friction for real buyers. Used by over 9,000 businesses globally, Kount protects $100B+ in transactions annually. Kount's global device network of 32 billion data points distinguishes legitimate devices from fraudulent ones.
Digital fraud prevention platform
Best for: E-commerce businesses wanting AI fraud prevention that reduces chargebacks without blocking legitimate customers
4.2/5 ratingEditorial score 79/100kount.com
The editorial note
What to know about Kount
Is it right for you?
Who Kount suits
Choose it if
- E-commerce businesses wanting AI fraud prevention that reduces chargebacks without blocking legitimate customers
Look elsewhere if
- Small businesses with low transaction volume (Stripe Radar is sufficient and built-in)
What you get
Key features
- Payment fraud
- Account takeover
- Identity verification
- Device intelligence
- Chargeback management
- Rules engine
- Analytics
Works with
Integrations5
The trade-off
Pros and cons
Pros
- 32B device data points
- Real-time decisions
- Chargeback protection
- Identity trust
- API
- Global coverage
Cons
- Enterprise pricing
- Complex integration
- Stripe Radar is sufficient for small businesses
Quick read
At a glance
- Category
- Finance & Business Services
- Pricing model
- Subscription
- Free plan
- Not listed
- Free trial
- Not listed
- Website
- kount.com
The verdict
Our take on Kount
Best enterprise fraud prevention for high-volume e-commerce. Kount's 32 billion device network identifies fraudulent devices that no other signal can — making it the fraud prevention layer for large retailers losing significant revenue to organized fraud rings.
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