Maze

User research and usability testing platform

Best for: Product teams running unmoderated usability tests on Figma prototypes at scale

Free plan

4.4/5Editorial score 82/100maze.co

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Editorial score82/100

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The editorial note

What to know about Maze

Maze is a rapid user research platform that enables product teams to test prototypes, conduct usability tests, and run surveys with real users. Teams connect Figma or Marvel prototypes directly to Maze to create unmoderated tests that run asynchronously — users complete tasks at their own time, and Maze collects data on click paths, task completion rates, and user satisfaction. Used by teams at IBM, Airbnb, and GitLab.

Is it right for you?

Who Maze suits

Choose it if

Product teams running unmoderated usability tests on Figma prototypes at scale

Look elsewhere if

Qualitative in-depth research (UserTesting or Lookback is better for live sessions)

What you get

Key features

Prototype testing
Usability metrics
Click heatmaps
Task flows
Survey integration
Tester recruitment
Reporting

Works with

Integrations6

FigmaMarvelInVision Slack Jira Notion

The trade-off

Pros and cons

Pros

Figma integration
Unmoderated testing
Task completion metrics
Heatmaps
Panel of testers
Free tier

Cons

Quantitative focus (limited qualitative)
Tester panel extra cost
Less suitable for complex flows

Quick read

At a glance

Category: Design & Creative
Pricing model: Freemium
Free plan: Available
Free trial: Not listed
Website: maze.co

The verdict

Our take on Maze

Best for rapid prototype testing at scale. Maze's async testing and Figma integration let product teams get quantitative usability data without scheduling a single interview.

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