Sanity is a composable content platform and headless CMS that provides a real-time structured content backend with a fully customizable editing studio built in React. Unlike traditional CMS platforms, Sanity stores content as structured data that can be queried via GROQ or GraphQL and delivered to any frontend — websites, apps, digital signage, or voice assistants. Its Sanity Studio is a fully customizable open-source editing interface that can be tailored to match specific editorial workflows.
Sanity
Flexible headless CMS for structured content.
Best for: Developers who need maximum flexibility in content modelling with a customisable editing interface for complex content.
- Free plan
4.7/5 ratingEditorial score 93/100sanity.io
Starts at
Free (3 users)
Get started free
Opens the official website in a new tab.
Editorial score93/100
The editorial note
What to know about Sanity
Is it right for you?
Who Sanity suits
Choose it if
- Developers who need maximum flexibility in content modelling with a customisable editing interface for complex content.
Look elsewhere if
- Non-technical content teams who need a traditional visual page builder — Contentful or WordPress with Gutenberg provide more accessible content editing interfaces for editorial teams without developer support
What you get
Key features
- Real-time structured content API
- Customizable Sanity Studio in React
- GROQ and GraphQL queries
- Portable Text rich content
- Asset pipeline and CDN
- Real-time collaboration
- Content Lake data store
- Webhooks and event streaming
Works with
Integrations8
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | Free (3 users)Billed monthly | Unlimited projects, 3 non-admin users, 500GB bandwidth, 25GB assets, GROQ API |
| Growth | $15 / user / monthBilled monthly | Unlimited non-admin users, 1TB bandwidth, advanced customization, priority support |
| Enterprise | CustomBilled monthly | Custom SLA, SAML SSO, dedicated support, enhanced security, custom limits |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- Real-time collaboration allows multiple editors to work on content simultaneously without conflicts
- GROQ query language is powerful and flexible for querying structured content relationships
- Sanity Studio is fully customizable — build custom editorial UIs in React without limitations
- Portable Text enables rich text content that works across any rendering context
- Strong developer experience with excellent documentation and TypeScript support
Cons
- Steeper learning curve than traditional CMS platforms like WordPress for non-technical content teams
- GROQ query language requires learning — not familiar SQL or GraphQL for most developers
- Self-hosted Studio requires frontend deployment separate from the content API
- Cost scales with usage — high-traffic API calls can become expensive without caching
Quick read
At a glance
- Category
- Website & Hosting
- Pricing model
- Freemium
- Entry plan
- Free (3 users)
- Free plan
- Available
- Free trial
- Not listed
- Website
- sanity.io
The verdict
Our take on Sanity
The most flexible headless CMS — GROQ queries and customisable Studio enabling any content model a developer can imagine.
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