By audience

Best tools for Marketers

Tools we recommend specifically for Marketers, ranked by editorial score.

5 tools

  4.6

Marketing & SEO

Ahrefs

Subscription

An SEO toolkit for research, content and growth.

Best for: Backlink and keyword research backed by a large index.

  • Free trial

Score 90/100

See if it fits
  4.4

AI Tools

Perplexity

Freemium

An answer engine that cites its sources as you research.

Best for: Research questions where you want to check the sources behind an answer.

  • Free plan

Score 88/100

See if it fits
  4.5

Design & Creative

Canva

Freemium

Template-driven design for social, documents and presentations.

Best for: Non-designers producing on-brand assets quickly.

  • Free plan

Score 87/100

See if it fits
  4.4

Marketing & SEO

Semrush

Subscription

A broad marketing suite spanning SEO, ads and content research.

Best for: Teams that want SEO, paid search and content tooling in one subscription.

  • Free trial

Score 86/100

See if it fits
  4.1

Marketing & SEO

Mailchimp

Freemium

Email marketing and automation for growing audiences.

Best for: Running newsletters and basic lifecycle email without a developer.

  • Free plan

Score 80/100

See if it fits

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Best tools for Marketers | TopToolsPick