Semrush is one of the most comprehensive SEO and digital marketing platforms, offering tools for keyword research, competitor analysis, backlink auditing, rank tracking, content optimization, and paid advertising research. Used by over 10 million marketers, it provides one of the largest databases of keyword and backlink data — covering 808 million domains and 25.6 billion keywords across 142 geographic databases. Semrush has expanded beyond SEO into a full digital marketing suite with social media, content marketing, and local SEO tools.
Marketing & SEOVerified listing
Semrush
All-in-one digital marketing platform with 55+ tools for SEO, PPC, content marketing, social media, and competitor research — used by 10 million marketers.
Best for: SEO professionals, digital marketing agencies, and in-house marketing teams that need a single platform for keyword research, competitor intelligence, and site auditing
- Free trial
- $129.95/month (or $108.33/month billed annually)
4.5/5 ratingEditorial score 86/100Last reviewed Oct 4, 2026semrush.com
Starts at
$129.95/month (or $108.33/month billed annually)
Start free trial
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Editorial score86/100
The editorial note
What to know about Semrush
Is it right for you?
Who Semrush suits
Choose it if
- SEO professionals, digital marketing agencies, and in-house marketing teams that need a single platform for keyword research, competitor intelligence, and site auditing
Look elsewhere if
- Freelancers and small businesses on tight budgets — SE Ranking or Mangools offer similar keyword and rank tracking features at a fraction of Semrush's cost for lower-volume SEO needs
What you get
Key features
- Keyword research and analysis
- Domain and competitor analysis
- Backlink audit and research
- Position tracking
- Site audit
- Content marketing toolkit
- On-page SEO checker
- PPC advertising research
Works with
Integrations8
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Pro | $129.95/month (or $108.33/month billed annually)Billed monthly | 5 projects, 500 keywords to track, 10K results per report. Full SEO toolkit: site audit, keyword research, backlink analytics, competitor analysis. |
| Guru | $249.95/month (or $208.33/month billed annually)Billed monthly | 15 projects, 1,500 keywords to track, 30K results per report. Everything in Pro plus historical data, multi-location & device tracking, content marketing platform. |
| Business | $499.95/month (or $416.66/month billed annually)Billed monthly | 40 projects, 5,000 keywords to track, 50K results per report. Everything in Guru plus API access, extended limits, and Google Data Studio integration. |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- Largest keyword database — 25.6 billion keywords with accurate volume and difficulty data
- Comprehensive competitive research shows any domain's organic traffic, keywords, and backlinks
- All-in-one platform covers SEO, PPC, content, social media, and local SEO in one tool
- Domain Overview gives instant competitive intelligence on any website's digital marketing performance
- Excellent content audit and optimization tools for improving existing page rankings
Cons
- Expensive plans starting at $129.95/month — puts it out of reach for freelancers and small businesses
- Only one user per account on the Pro plan — additional seats cost extra
- Keyword difficulty scores can be overly optimistic for competitive niches
- Data coverage for non-English markets is less comprehensive than for English-language SEO
Quick read
At a glance
- Category
- Marketing & SEO
- Pricing model
- Subscription
- Entry plan
- $129.95/month (or $108.33/month billed annually)
- Free plan
- Not listed
- Free trial
- Available
- Platforms
- Web
- Website
- semrush.com
- Last reviewed
- Oct 4, 2026
The verdict
Our take on Semrush
Semrush is the gold standard for SEO and competitive intelligence. No other platform matches its combination of keyword database size, backlink data, and competitor research depth. The Pro plan is expensive at $130/month but justified for anyone doing serious SEO work. The 7-day free trial gives enough time to evaluate whether the data quality is worth the cost for your specific use case.
Editorial review
From the journal
Editorial review of Semrush
Semrush is the gold standard for SEO and competitive intelligence. No other platform matches its combination of keyword database size, backlink data, and competitor research depth. The Pro plan is expensive at $130/month but justified for anyone doing serious SEO work. The 7-day free trial gives enough time to evaluate whether the data quality is worth the cost for your specific use case.
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