Zapier is the leading no-code automation platform that connects 6,000+ web apps through a simple trigger-action workflow called a Zap — enabling non-technical users to automate repetitive tasks between their software tools without writing code. Used by over 2.2 million businesses, Zapier automates workflows like adding CRM leads from form submissions, syncing data between tools, sending Slack notifications on customer events, and creating recurring tasks. Its Tables, Interfaces, and Chatbots features extend Zapier beyond connectivity into simple application building.
Business & ProductivityVerified listing
Zapier
No-code automation platform connecting 7,000+ apps — build workflows without writing a single line of code.
Best for: Small to mid-sized teams that want to automate workflows across CRM, email marketing, forms, and project management tools without needing a developer
- Free plan
4.5/5 ratingEditorial score 87/100zapier.com
Starts at
Free (100 tasks/month)
Get started free
Opens the official website in a new tab.
Editorial score87/100
The editorial note
What to know about Zapier
Is it right for you?
Who Zapier suits
Choose it if
- Small to mid-sized teams that want to automate workflows across CRM, email marketing, forms, and project management tools without needing a developer
Look elsewhere if
- Power users with complex data transformation and visual workflow requirements — Make (formerly Integromat) provides a visual workflow canvas with advanced data manipulation, iteration, and error handling at significantly lower cost per task for sophisticated automations
What you get
Key features
- 6,000+ app integrations
- Multi-step Zaps with logic
- Paths and conditional branches
- Zapier Tables
- Zapier Interfaces
- Scheduled automations
- Webhooks
- Team collaboration
Works with
Integrations8
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | Free (100 tasks/month)Billed monthly | 100 tasks/month, 5 Zaps, single-step Zaps, 15-min update time |
| Starter | $19.99 / monthBilled monthly | 750 tasks/month, 20 Zaps, multi-step Zaps, filters, custom logic, 15-min updates |
| Professional | $49 / monthBilled monthly | 2,000 tasks/month, unlimited Zaps, 2-min updates, paths, webhooks, premium apps |
| Team | $69 / monthBilled monthly | 50,000 tasks/month, unlimited Zaps & users, shared workspaces, SSO, advanced features |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- 6,000+ app integrations — largest connector library of any automation platform by a significant margin
- No-code interface is genuinely usable by business users without any technical assistance
- Zapier Tables and Interfaces enable building lightweight databases and internal tools without code
- Multi-step Zaps with filters, paths, and formatters handle complex conditional logic for business processes
- Free plan with 100 tasks/month provides meaningful automation for trying the platform
Cons
- Expensive at scale — task-based pricing with 5-minute polling delays on paid plans adds up quickly
- Real-time triggers are not standard — most free and starter automations run on polling intervals
- Make (Integromat) offers more complex logic and visual workflow design at lower cost for power users
- Debugging failed Zaps requires looking through task history which is not always intuitive
Quick read
At a glance
- Category
- Business & Productivity
- Pricing model
- Freemium
- Entry plan
- Free (100 tasks/month)
- Free plan
- Available
- Free trial
- Not listed
- Website
- zapier.com
The verdict
Our take on Zapier
Zapier is the most accessible automation platform for non-technical teams and the first tool most businesses reach for when connecting apps. The free plan is genuinely useful, and the breadth of 7,000+ integrations is unmatched. Cost becomes the main issue at scale — at $49/month for the Professional plan, teams doing moderate automation are fine, but high-volume use cases are better served by Make or direct API work.
Editorial review
From the journal
Editorial review of Zapier
Zapier is the most accessible automation platform for non-technical teams and the first tool most businesses reach for when connecting apps. The free plan is genuinely useful, and the breadth of 7,000+ integrations is unmatched. Cost becomes the main issue at scale — at $49/month for the Professional plan, teams doing moderate automation are fine, but high-volume use cases are better served by Make or direct API work.
Where this appears
Mentioned in
Keep exploring
More from Business & Productivity
Things 3
Business & Productivity
Award-winning task manager for Apple users
Best for: Apple users who want the most polished, beautifully designed task…
4.8/5 ratingRead review
Notion
Business & Productivity
Notion is an all-in-one workspace that combines notes, databases, wikis, tasks and calendars in a single app — flexible…
Best for: Teams that want documents, wikis and light databases in one place.
- Free plan
4.7/5 ratingRead review
Microsoft 365
Business & Productivity
Microsoft's productivity suite with Office and cloud services.
Best for: Enterprise organisations who need the most powerful desktop Office…
- Free trial
4.6/5 ratingRead review