HubSpot

All-in-one CRM platform with marketing, sales, and service hubs — the most popular CRM for growing businesses.

Best for: Growing SMBs that want marketing, sales, and customer service in one platform with a single shared contact database — especially teams moving off spreadsheets and disconnected point solutions

Free plan

4.4/5Editorial score 85/100hubspot.com

Entry plan

Free

Get started free

Opens the official website in a new tab.

Editorial score85/100

Compare with similar tools

The editorial note

What to know about HubSpot

HubSpot is an all-in-one CRM, marketing, sales, and customer service platform used by over 184,000 companies worldwide. It provides a free CRM as the foundation, with paid Hubs for Marketing, Sales, Service, CMS, and Operations. HubSpot is known for its ease of use, comprehensive free tools, and seamless hub integration — making it popular with small to mid-size B2B companies scaling their go-to-market operations.

Is it right for you?

Who HubSpot suits

Choose it if

Growing SMBs that want marketing, sales, and customer service in one platform with a single shared contact database — especially teams moving off spreadsheets and disconnected point solutions

Look elsewhere if

Large enterprises with complex custom CRM requirements and multi-region deployments — Salesforce provides deeper customization and enterprise workflow capabilities

What you get

Key features

Free CRM with contact and deal management
Marketing Hub (email, landing pages, SEO)
Sales Hub (sequences, meetings, CPQ)
Service Hub (ticketing, knowledge base)
CMS Hub for website management
Operations Hub for data sync
HubSpot AI content tools
Marketplace of 1,000+ integrations

Works with

Integrations8

Salesforce Slack GmailOutlookZapier Shopify WordPress Google Analytics

What it costs

Pricing

HubSpot pricing plans
Plan	Price	What it includes
Free	FreeBilled monthly	CRM with contacts, deals, and basic email marketing forever free
Starter	From $20 / monthBilled monthly	Email marketing, landing pages, and simple automation
Professional	From $890 / monthBilled monthly	Advanced automation, reporting, and sales sequences

Prices are recorded from the vendor's public pricing page and can change. Check before you buy.

The trade-off

Pros and cons

Pros

Industry-leading free CRM with contacts, deals, and email tracking at no cost
All hubs share one data model — CRM, marketing, sales, and service stay in sync
Extensive learning resources including HubSpot Academy with free certifications
Marketplace of 1,000+ integrations covering every business tool
Strong inbound marketing tools including landing pages, email, and SEO

Cons

Pricing escalates sharply — Professional and Enterprise tiers are expensive for small teams
Reporting and automation become limited unless on higher tiers
Acquiring all needed hubs quickly adds up to thousands per month
Customization depth for enterprise workflows is less than Salesforce

Quick read

At a glance

Category: Marketing & SEO
Pricing model: Freemium
Entry plan: Free
Free plan: Available
Free trial: Not listed
Website: hubspot.com

Head to head

HubSpot compared

HubSpot vs Salesforce: Which CRM Is Right for Your Business?

The verdict

Our take on HubSpot

HubSpot is the best CRM choice for SMBs that want marketing and sales tools in one place without enterprise complexity. The free tier is the most generous in the industry and a legitimate starting point. The pricing jump to Professional is the main pain point — teams that need A/B testing or advanced automation will face $800+/month, at which point Salesforce starts to compete on value for larger orgs.

Get started free Compare before deciding

Editorial review

From the journal

Editorial review of HubSpot

By TopToolsPick Editorial

Where this appears

Mentioned in

Keep exploring