Brevo

Email, SMS, and CRM marketing platform

Best for: European SMBs wanting email, SMS, and CRM in one GDPR-compliant platform

Free plan

4.3/5Editorial score 81/100brevo.com

Get started

Get started free

Opens the official website in a new tab.

Editorial score81/100

Compare with similar tools

The editorial note

What to know about Brevo

Brevo (formerly Sendinblue) is an all-in-one digital marketing platform for email, SMS, WhatsApp, live chat, and CRM. Unlike Mailchimp (email-only), Brevo includes a CRM, transactional email API, and SMS in one platform. Its free tier (300 emails/day) and affordable pricing make it the choice for European SMBs. Used by 500,000+ businesses globally, Brevo is GDPR-compliant with EU-based data storage — making it the preferred Mailchimp alternative for European brands.

Is it right for you?

Who Brevo suits

Choose it if

European SMBs wanting email, SMS, and CRM in one GDPR-compliant platform

Look elsewhere if

E-commerce brands needing deep Shopify behavioral data (Klaviyo is built for that)

What you get

Key features

Email marketing
SMS
WhatsApp
Live chat
CRM
Transactional email
Automation

Works with

Integrations5

Shopify WooCommerce WordPress Salesforce Zapier

The trade-off

Pros and cons

Pros

Free tier (300 emails/day)
SMS + WhatsApp
Built-in CRM
GDPR compliant
EU data storage
Transactional email API

Cons

Brevo branding on free
E-commerce integration less deep than Klaviyo
Template editor basic

Quick read

At a glance

Category: Marketing & SEO
Pricing model: Freemium
Free plan: Available
Free trial: Not listed
Website: brevo.com

The verdict

Our take on Brevo

Best Mailchimp alternative for European businesses. Brevo's EU data storage, GDPR compliance, and all-in-one email+SMS+CRM platform gives European SMBs everything they need without switching between multiple tools.

Get started free Compare before deciding

Keep exploring