Clay

Data enrichment and outreach automation

Best for: Sales and growth teams building highly targeted prospect lists with multi-source data enrichment

Free plan

4.6/5Editorial score 87/100clay.com

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Editorial score87/100

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The editorial note

What to know about Clay

Clay is a data enrichment and workflow automation platform that helps sales and marketing teams build targeted prospect lists with AI-powered enrichment from 75+ data sources (LinkedIn, Apollo, Clearbit, Crunchbase, Hunter, and more). Unlike point tools (Apollo for prospecting, Clearbit for enrichment), Clay combines everything in a spreadsheet-like interface — find leads, enrich data, write personalized messages, and send outbound sequences all in one place.

Is it right for you?

Who Clay suits

Choose it if

Sales and growth teams building highly targeted prospect lists with multi-source data enrichment

Look elsewhere if

Small teams just needing a simple CRM or basic email tool

What you get

Key features

Data enrichment
75+ integrations
AI copywriting
Workflow automation
Lead scoring
Outreach integration
Waterfall enrichment

Works with

Integrations7

ApolloLinkedInClearbitHunterHubSpotInstantlySmartlead

The trade-off

Pros and cons

Pros

75+ data source integrations
AI message writing
Spreadsheet interface
Automation
Free tier
Powerful for GTM teams

Cons

Learning curve
Credits model for enrichment
Complex for simple use cases

Quick read

At a glance

Category: Marketing & SEO
Pricing model: Freemium
Free plan: Available
Free trial: Not listed
Website: clay.com

The verdict

Our take on Clay

Best data enrichment platform for modern GTM teams. Clay's 75+ data sources and waterfall enrichment build more complete lead profiles than any single tool can provide.

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