Faire is a B2B wholesale marketplace connecting independent retailers with emerging brands and artisan makers — offering net-60 payment terms, free returns on first orders, and curated product discovery. Unlike traditional wholesale (minimum orders, upfront payment), Faire lets retailers order with net-60 credit and return unsold inventory from first orders. 700,000+ retailers and 100,000+ brands. AI-powered product recommendations match retailers with relevant brands by category and store type.

Faire
B2B wholesale marketplace for independent retailers
Best for: Independent retail shops wanting to discover and stock emerging brands with net-60 payment terms and risk-free first order returns
- Free plan
The editorial note
What to know about Faire
Is it right for you?
Who Faire suits
Choose it if
- Independent retail shops wanting to discover and stock emerging brands with net-60 payment terms and risk-free first order returns
Look elsewhere if
- Large chain retailers with established wholesale relationships (Faire focuses on independent boutiques and specialty stores)
What you get
Key features
- Net-60 credit
- Free returns
- AI discovery
- Brand management
- Order management
- Analytics
- Faire Direct
Works with
Integrations3
The trade-off
Pros and cons
Pros
- Net-60 terms
- Free returns first order
- 700K+ retailers
- 100K+ brands
- AI recommendations
- No minimums
Cons
- Commission on brand sales
- US/Canada/EU focus
- Platform dependency
Quick read
At a glance
- Category
- E-commerce
- Pricing model
- Freemium
- Free plan
- Available
- Free trial
- Not listed
- Website
- faire.com
The verdict
Our take on Faire
Best B2B wholesale marketplace for independent retailers discovering new brands. Faire's net-60 terms and free first-order returns eliminate the financial risk of wholesale buying — independent boutiques choose Faire because they can stock new brands without upfront capital commitment and return what doesn't sell, fundamentally changing the risk equation of independent retail.
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