Buying guide
Best E-commerce tools
Platforms and services for online commerce.
- tools reviewed
- 72
- with a free plan
- 33
- with a free trial
- 30
Our picks
Our top picks
Each slot is assigned by an editor, with the reasoning written next to it. Nobody can buy a position.
Rank #1Shopify
Shopify is an all-in-one e-commerce platform for building and running an online store, handling payments, inventory, shipping, and marketing from a single dashboard.
Why it wins this slot: Shopify is the default for new e-commerce businesses for a reason: fast setup, a massive app store, and Shopify Payments removing the need for a third-party gateway. The platform scales from side project to enterprise (Shopify Plus).
- Free trial
- $5/month
Rank #2WooCommerce
Free open-source e-commerce plugin for WordPress that turns any site into a full-featured online store, with a large marketplace of free and paid extensions.
Why it wins this slot: WooCommerce is free and gives you total ownership of your store data. If your site is already on WordPress, it is the most natural extension — and with the right hosting, it matches Shopify on performance.
- Free plan
Rank #3BigCommerce
Hosted e-commerce platform for mid-market and enterprise retailers with no per-transaction fees, multi-storefront support, and headless commerce capabilities.
Why it wins this slot: BigCommerce charges no transaction fees and imposes no artificial limits on SKUs or staff accounts. For stores with complex catalogues or high order volumes, it's more cost-effective than Shopify at scale.
- Free trial
- $29/month (billed annually)
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Everything in this category
All E-commerce tools
Judge.me
E-commerce
Affordable product review app for Shopify and WooCommerce.
Best for: New and growing e-commerce stores who want professional product…
- Free plan
Okendo
E-commerce
Customer reviews and loyalty platform for Shopify.
Best for: DTC Shopify brands who want a unified reviews and loyalty platform…
- Free trial
Loox
E-commerce
Product review and photo review app for Shopify.
Best for: Shopify stores who want to collect and display photo reviews to…
- Free trial
Saleor
E-commerce
High-performance headless GraphQL e-commerce platform for global brands.
Best for: Enterprise developers, digital brands, and high-volume multi-channel…
- Free plan
- Free trial
Vendure
E-commerce
Headless e-commerce framework built with TypeScript, Node.js, and GraphQL.
Best for: TypeScript fullstack developers and agencies building bespoke modern…
- Free plan
- Free trial
Shopify
E-commerce
Shopify is an all-in-one e-commerce platform for building and running an online store, handling payments, inventory…
Best for: Consumer brands launching a direct-to-consumer online store Retailers…
- Free trial
Gorgias
E-commerce
E-commerce customer service platform built for Shopify.
Best for: E-commerce brands on Shopify who want a support platform with deep…
- Free trial
Lemon Squeezy
E-commerce
Merchant of record for selling software and digital products.
Best for: SaaS companies and digital product sellers who want automatic global…
Tidio
E-commerce
Live chat, chatbot and AI customer service for e-commerce.
Best for: E-commerce stores who want AI-powered customer service with live chat…
- Free plan
Omnisend
E-commerce
Email, SMS and automation for e-commerce brands.
Best for: E-commerce brands on Shopify or WooCommerce who want combined email…
- Free plan
Sharetribe
E-commerce
No-code marketplace builder and headless software for peer-to-peer platforms.
Best for: Marketplace founders, startup creators, and agencies building rental…
- Free trial
Solidus
E-commerce
Robust, community-driven open-source Ruby on Rails e-commerce framework.
Best for: Ruby on Rails engineering teams building highly customized, scalable…
- Free plan
Head to head
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