Omnisend is an email and SMS marketing automation platform purpose-built for e-commerce, offering pre-built automation workflows for cart abandonment, welcome series, and post-purchase follow-ups. It integrates deeply with Shopify, WooCommerce, and BigCommerce to use product data, purchase history, and browsing behavior for personalized campaigns. Omnisend is a strong Mailchimp and Klaviyo competitor for e-commerce brands wanting multichannel automation at lower cost.
Omnisend
Email, SMS and automation for e-commerce brands.
Best for: E-commerce brands on Shopify or WooCommerce who want combined email and SMS marketing with easy automation.
- Free plan
4.6/5 ratingEditorial score 90/100omnisend.com
Starts at
Free (up to 250 contacts)
Get started free
Opens the official website in a new tab.
Editorial score90/100
The editorial note
What to know about Omnisend
Is it right for you?
Who Omnisend suits
Choose it if
- E-commerce brands on Shopify or WooCommerce who want combined email and SMS marketing with easy automation.
Look elsewhere if
- Non-e-commerce businesses needing general-purpose email marketing — ConvertKit and MailerLite are better suited for content creators, coaches, and service businesses
What you get
Key features
- Email and SMS marketing automation
- E-commerce automation workflows
- Segmentation by purchase behavior
- Product picker for campaigns
- Cart and browse abandonment
- Push notifications
- A/B testing
- E-commerce analytics and attribution
Works with
Integrations8
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | Free (up to 250 contacts)Billed monthly | 500 emails/day, 60 SMS/month, basic automations, signup forms, 1 user |
| Standard | From $16 / monthBilled monthly | Email marketing, automations, segmentation, A/B testing — scales with contacts |
| Pro | From $59 / monthBilled monthly | Unlimited SMS, push notifications, advanced reporting, priority support |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- Pre-built e-commerce automation workflows (cart abandonment, browse abandonment, welcome) ship ready to use
- Combines email and SMS in one platform with unified analytics for multichannel campaigns
- Generous free plan: 500 emails/month to 250 contacts with automation included
- Shopify, WooCommerce, and BigCommerce integrations pull live product data for personalization
- Product picker and dynamic product blocks simplify creating shoppable email campaigns
Cons
- SMS pricing can add up quickly for high-volume campaigns beyond the included credits
- List growth beyond 500 subscribers requires upgrading — Standard plan starts at $16/month
- Less advanced segmentation than Klaviyo for complex behavioral targeting
- Template customization options are more limited than higher-end ESPs
Quick read
At a glance
- Category
- E-commerce
- Pricing model
- Freemium
- Entry plan
- Free (up to 250 contacts)
- Free plan
- Available
- Free trial
- Not listed
- Website
- omnisend.com
The verdict
Our take on Omnisend
The best Klaviyo alternative for e-commerce — generous free plan and easy setup make it perfect for growing stores.
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