Linktree is a link-in-bio tool that lets creators, brands, and businesses host multiple links on a single landing page linked from their Instagram, TikTok, and other social media bios. It was the original link-in-bio solution and remains the most widely used, with over 40 million users. Linktree supports links to websites, shop pages, music, videos, and social profiles — all from one customizable page.
Linktree
Link-in-bio page for social media creators.
Best for: Creators and brands on Instagram and TikTok who need a single link to direct followers to multiple destinations.
- Free plan
4.3/5 ratingEditorial score 82/100linktr.ee
The editorial note
What to know about Linktree
Is it right for you?
Who Linktree suits
Choose it if
- Creators and brands on Instagram and TikTok who need a single link to direct followers to multiple destinations.
Look elsewhere if
- Brands wanting a fully custom landing page with unique design — Carrd, Framer, or a simple custom page provides more differentiation for established brands willing to invest in design
What you get
Key features
- Multiple links on one page
- Customizable themes and colors
- Social media link icons
- Analytics and click tracking
- Commerce and tip collection
- Email/SMS capture
- Video and music embeds
- Custom domain support (Pro)
Works with
Integrations8
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | FreeBilled monthly | Link in bio with unlimited links and basic customization |
| Starter | $5 / monthBilled monthly | Custom domains, email capture, and removed Linktree branding |
| Pro | $9 / monthBilled monthly | Advanced analytics, scheduling, and priority support |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- Easiest setup of any link-in-bio tool — live in minutes with no technical knowledge
- Free plan covers unlimited links with basic customization for casual creators
- Analytics show which links get clicked, helping creators understand audience behavior
- Commerce features allow selling products and collecting tips directly on the Linktree page
- Widely recognized — audiences are familiar with the Linktree format
Cons
- Pro features like custom domains and advanced analytics require $9/month subscription
- Less flexible than building a custom landing page with Carrd or Framer
- Linktree branding appears on free plans — looks less professional for established brands
- Cannot embed full custom HTML or create complex multi-page experiences
Quick read
At a glance
- Category
- Marketing & SEO
- Pricing model
- Freemium
- Entry plan
- Free
- Free plan
- Available
- Free trial
- Not listed
- Website
- linktr.ee
The verdict
Our take on Linktree
The original and most trusted link-in-bio — simplicity and ubiquity make it the safe default choice.
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