Loops

Email platform built for SaaS companies

Best for: SaaS founders and developers wanting a modern email platform synced with their user database

Free plan

4.7/5Editorial score 88/100loops.so

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Editorial score88/100

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The editorial note

What to know about Loops

Loops is a modern email marketing and automation platform built specifically for SaaS companies. Unlike Mailchimp (which targets small businesses) or HubSpot (enterprise), Loops focuses on product-led email: transactional, lifecycle, and marketing emails all in one platform synced with your user database. It integrates natively with Stripe for revenue-based segmentation and is popular with indie SaaS founders.

Is it right for you?

Who Loops suits

Choose it if

SaaS founders and developers wanting a modern email platform synced with their user database

Look elsewhere if

E-commerce stores or traditional marketing teams using Mailchimp

What you get

Key features

Email campaigns
Transactional emails
Lifecycle automation
User database sync
Stripe integration
A/B testing
API

Works with

Integrations7

Stripe Segment SupabaseNext.jsVercel Zapier Webflow

The trade-off

Pros and cons

Pros

SaaS-native data model
Stripe revenue integration
Simple API
Beautiful email editor
Transactional + marketing in one
Generous free tier

Cons

Not for e-commerce or B2C newsletters
Smaller template library
Less mature automations vs Klaviyo

Quick read

At a glance

Category: Marketing & SEO
Pricing model: Freemium
Free plan: Available
Free trial: Not listed
Website: loops.so

The verdict

Our take on Loops

The best email platform for SaaS products. Loops' user-centric data model and Stripe integration make it dramatically better than Mailchimp for software products.

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