Northbeam

Multi-touch attribution for DTC brands

Best for: Mid-market and enterprise DTC brands spending $500K+ on ads needing advanced attribution models

4.3/5Editorial score 80/100northbeam.io

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Editorial score80/100

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The editorial note

What to know about Northbeam

Northbeam is a multi-touch marketing attribution platform that provides accurate revenue attribution across all paid, organic, and social channels for DTC and e-commerce brands. Like Triple Whale, it solves the iOS 14 attribution problem, but Northbeam focuses specifically on enterprise and mid-market DTC brands with more advanced attribution modeling (data-driven, linear, time-decay). Used by FashionNova, Bokksu, and Dose to optimize $1B+ in media spend annually.

Is it right for you?

Who Northbeam suits

Choose it if

Mid-market and enterprise DTC brands spending $500K+ on ads needing advanced attribution models

Look elsewhere if

Early-stage brands with small ad budgets (Triple Whale or Rockerbox is more appropriate)

What you get

Key features

Multi-touch attribution
Media mix modeling
Forecasting
Creative analytics
Cohorts
LTV
Data connectors

Works with

Integrations7

Facebook Ads Google AdsTikTokShopify KlaviyoPinterestSnap

The trade-off

Pros and cons

Pros

Advanced attribution models
Cross-channel unified view
Media mix modeling
Forecasting
Strong data science team
Accurate first-party data

Cons

Expensive
No free trial
Requires data science sophistication to fully leverage

Quick read

At a glance

Category: E-commerce
Pricing model: Subscription
Free plan: Not listed
Free trial: Not listed
Website: northbeam.io

The verdict

Our take on Northbeam

Best attribution platform for high-spend DTC brands. Northbeam's data-driven attribution and media mix modeling give large-budget DTC brands the statistical rigor to make $100K+ ad spend decisions with confidence.

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