PostHog is an open-source product analytics platform that combines event tracking, session recording, feature flags, A/B testing, and user surveys in one tool. It can be self-hosted for full data control. Teams use PostHog to understand user behavior, ship features confidently with flags, and run experiments.
PostHog
Open-source product analytics with session recording
Best for: Product teams wanting all-in-one analytics with data ownership
- Free plan
Starts at
Free (1M events/mo)
Opens the official website in a new tab.
The editorial note
What to know about PostHog
Is it right for you?
Who PostHog suits
Choose it if
- Product teams wanting all-in-one analytics with data ownership
Look elsewhere if
- Non-technical teams or those wanting a hosted-only solution
What you get
Key features
- Event analytics
- Session recording
- Feature flags
- A/B testing
- User surveys
- Funnels
Works with
Integrations7
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | Free (1M events/mo)Billed monthly | 1M events/month, all products (analytics, session replay, feature flags), unlimited seats |
| Pay-as-you-go | From $0.00031 / eventBilled monthly | Events from $0.00031 each after 1M free, session replay from $0.005/session |
| Enterprise | CustomBilled monthly | SSO, advanced permissions, SAML, custom MSA, dedicated support, SLA |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- Open-source and self-hostable
- All-in-one platform
- Feature flags included
- Generous free tier
Cons
- Self-hosting requires DevOps knowledge
- Interface can be overwhelming
- Performance at scale needs tuning
Quick read
At a glance
- Category
- Development & Coding
- Pricing model
- Freemium
- Entry plan
- Free (1M events/mo)
- Free plan
- Available
- Free trial
- Not listed
- Website
- posthog.com
The verdict
Our take on PostHog
The best all-in-one product analytics tool. Self-hosting option makes it uniquely appealing for data-conscious companies.
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