Shogun is a visual page builder and frontend optimization platform for e-commerce brands on Shopify and BigCommerce. It enables merchants to build high-converting product pages, landing pages, and homepages with a drag-and-drop editor — without coding. Shogun's A/B testing, performance analytics, and AI content tools help brands optimize their storefront for conversion rate and revenue. Used by thousands of Shopify merchants including Chubbies, MVMT, and Thinx for custom storefront experiences.
Shogun
Visual page builder and A/B testing for Shopify.
Best for: Shopify merchants who want to build custom landing pages and test page layouts without relying on developers.
- Free trial
- $39 / month
4.5/5 ratingEditorial score 87/100getshogun.com
The editorial note
What to know about Shogun
Is it right for you?
Who Shogun suits
Choose it if
- Shopify merchants who want to build custom landing pages and test page layouts without relying on developers.
Look elsewhere if
- Shopify merchants using a theme with good native customization (like Dawn) — Shopify's built-in theme editor and sections are free and sufficient for most merchants without dedicated landing page testing needs
What you get
Key features
- Visual page builder for Shopify
- Landing page and product page editor
- A/B testing
- Performance analytics
- AI content tools
- Global sections and templates
- Custom code elements
- CDN and performance optimization
Works with
Integrations8
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Build | $39 / monthBilled monthly | Visual page builder, 2,000 page views, templates, A/B testing (5 tests) |
| Measure | $99 / monthBilled monthly | Unlimited pages, advanced analytics, personalization, 100k page views |
| Optimize | CustomBilled monthly | Unlimited A/B tests, advanced personalization, headless support, dedicated CSM |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- Visual drag-and-drop editor builds Shopify landing pages without touching Liquid theme code
- A/B testing built into the platform enables data-driven CRO without additional tools
- Performance analytics track page metrics and connect to conversion outcomes
- AI content generation creates product descriptions and page copy within the builder
- Element library includes pre-built sections for e-commerce: product sliders, countdown timers, bundles
Cons
- Additional subscription cost on top of Shopify — full-featured plans start at $39/month
- Pages built in Shogun create platform dependency — migrating pages away is complex
- Speed performance can be slightly lower than native Shopify theme sections on some builds
- Learning curve for advanced layouts still requires understanding basic web design concepts
Quick read
At a glance
- Category
- E-commerce
- Pricing model
- Subscription
- Entry plan
- $39 / month
- Free plan
- Not listed
- Free trial
- Available
- Website
- getshogun.com
The verdict
Our take on Shogun
The best Shopify page builder with A/B testing — data-driven page optimisation increasing conversion rates for established stores.
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