Shopify Plus is the enterprise tier of Shopify — offering unlimited staff accounts, dedicated support, advanced customization via checkout.liquid, higher API rate limits, and enterprise integrations for high-volume merchants. Unlike regular Shopify ($79/month), Shopify Plus starts at $2,300/month and serves merchants doing $1M+ in annual revenue. Features B2B capabilities, multiple storefronts, and Launchpad automation.

Shopify Plus
Enterprise e-commerce platform
Best for: High-volume e-commerce brands doing $1M+ annual revenue wanting enterprise Shopify features including checkout customization, multiple storefronts, and B2B
The editorial note
What to know about Shopify Plus
Is it right for you?
Who Shopify Plus suits
Choose it if
- High-volume e-commerce brands doing $1M+ annual revenue wanting enterprise Shopify features including checkout customization, multiple storefronts, and B2B
Look elsewhere if
- Small businesses under $1M annual revenue (regular Shopify at $79/month provides excellent features without the $2,300+/month Plus cost)
What you get
Key features
- Checkout.liquid
- B2B
- Multiple storefronts
- Launchpad
- Script Editor
- Dedicated support
- Integrations
Works with
Integrations5
The trade-off
Pros and cons
Pros
- Enterprise features
- Checkout customization
- B2B
- Multiple storefronts
- Dedicated support
- Higher API limits
Cons
- $2,300+/month
- Not for small stores
- Expensive for features
Quick read
At a glance
- Category
- E-commerce
- Pricing model
- Subscription
- Free plan
- Not listed
- Free trial
- Not listed
- Website
- shopify.com
The verdict
Our take on Shopify Plus
Best enterprise e-commerce for high-volume Shopify merchants needing custom checkout, B2B, and multiple storefronts. Shopify Plus serves established DTC brands generating $5M-500M annually — enterprise brands like Gymshark and Allbirds choose Shopify Plus because checkout customization eliminates conversion rate compromises, dedicated support resolves critical issues in minutes during sales events, and multi-storefront management handles international expansion without managing separate Shopify stores.
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