Umami

Open-source privacy-first website analytics

Best for: Privacy-conscious developers wanting a simple, GDPR-compliant analytics alternative

Free plan

4.6/5Editorial score 85/100umami.is

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Editorial score85/100

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The editorial note

What to know about Umami

Umami is an open-source, self-hostable website analytics platform designed as a privacy-focused alternative to Google Analytics. It doesn't use cookies, is GDPR compliant by default, and provides a clean single-page dashboard showing pageviews, sessions, bounce rate, and referrers. Deployable on Vercel, Railway, or any server in minutes, it's gained huge popularity in the developer community.

Is it right for you?

Who Umami suits

Choose it if

Privacy-conscious developers wanting a simple, GDPR-compliant analytics alternative

Look elsewhere if

Enterprises needing advanced funnels, heatmaps, or session recording

What you get

Key features

Cookie-free tracking
Real-time dashboard
Custom events
Multi-site support
API access
Cloud and self-hosted

Works with

Integrations5

Vercel Railway PlanetScale SupabaseAny SQL database

The trade-off

Pros and cons

Pros

Open-source and self-hostable
No cookies needed
GDPR compliant by default
Beautiful simple interface
Very lightweight script (2KB)
Umami Cloud available

Cons

No session recording
No heatmaps
Less data depth than GA4
Self-hosting requires setup

Quick read

At a glance

Category: Marketing & SEO
Pricing model: Free
Free plan: Available
Free trial: Not listed
Website: umami.is

The verdict

Our take on Umami

Best simple privacy-first analytics for developers. Deploys in minutes on Vercel and replaces Google Analytics for sites that don't need advanced features.

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