Vidyard is a video platform for business that enables sales and marketing teams to record, host, share, and track personalized video messages — with detailed analytics showing who watched, how long, and what they clicked. Sales teams use Vidyard to record personalized outreach videos that stand out in crowded email inboxes, while marketing teams host and manage gated video content with lead capture forms. Integrations with Salesforce, HubSpot, Outreach, and Salesloft make Vidyard the standard video tool in B2B sales technology stacks.
Vidyard
Video platform for sales and marketing teams.
Best for: Sales reps and marketers who want to use personalised video in their outreach to increase engagement and response rates.
- Free plan
4.4/5 ratingEditorial score 84/100vidyard.com
The editorial note
What to know about Vidyard
Is it right for you?
Who Vidyard suits
Choose it if
- Sales reps and marketers who want to use personalised video in their outreach to increase engagement and response rates.
Look elsewhere if
- Teams needing async video messaging for internal communication — Loom provides faster, cleaner async video with better editing and AI features at a lower price
- Vidyard's specific value is in sales video analytics and CRM integration
What you get
Key features
- Video recording (screen + camera)
- Personalized video thumbnails
- Video analytics per viewer
- CRM activity logging
- Video lead capture forms
- Captions and transcripts
- Video library management
- AI script generation
Works with
Integrations8
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | FreeBilled monthly | 25 videos, basic analytics, share videos, 1 personal video page |
| Pro | $19 / monthBilled monthly | Unlimited videos, AI scripts, advanced analytics, CTAs, custom branding |
| Plus | $49 / monthBilled monthly | AI tools, prospecting integrations, sales playlists, CRM sync, advanced insights |
| Business | CustomBilled monthly | Team management, SSO, advanced security, dedicated support |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- Detailed viewer analytics show exactly who watched each video, how long, and what they engaged with
- CRM integrations log video views directly to Salesforce and HubSpot contact records
- Personalized video thumbnails with viewer's name or company logo increase email open rates
- AI-powered scripts help generate personalized video messages at scale for outbound sales teams
- Free plan includes unlimited video recording and sharing — accessible starting point for teams
Cons
- More expensive than general video hosting tools — positioned specifically for B2B sales use cases
- Loom covers many use cases (async video messaging) with a better UI at a lower price point
- Video editing capabilities are basic — not suited for polishing marketing content
- Heavy focus on sales makes it less suitable for customer education or video course hosting
Quick read
At a glance
- Category
- Marketing & SEO
- Pricing model
- Freemium
- Entry plan
- Free
- Free plan
- Available
- Free trial
- Not listed
- Website
- vidyard.com
The verdict
Our take on Vidyard
The best video platform for sales — knowing exactly who watched and rewatched your video transforms sales follow-up strategy.
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