Wix is the most popular all-in-one website builder with 240+ million users — offering drag-and-drop website creation, e-commerce, blogging, booking tools, and a native app market. Aimed at small businesses and individuals who want to create a professional web presence without coding, Wix provides hundreds of designer-made templates, an ADI (Artificial Design Intelligence) for instant website generation, and Wix Studio for agency-level control. The Wix ecosystem includes Wix Stores, Wix Bookings, Wix Blog, and Wix Events in a unified platform.
Drag-and-drop website builder with free hosting and 800+ templates — the most accessible website creation tool for non-technical users.
Best for: Small businesses, freelancers, and individuals who want to create a simple website with minimal technical knowledge and the lowest possible upfront cost — especially for service businesses, portfolios, and event pages
- Free plan
4.2/5 ratingEditorial score 72/100wix.com
Entry plan
Free (Wix subdomain)
Get started free
Opens the official website in a new tab.
Editorial score72/100
The editorial note
What to know about Wix
Is it right for you?
Who Wix suits
Choose it if
- Small businesses, freelancers, and individuals who want to create a simple website with minimal technical knowledge and the lowest possible upfront cost — especially for service businesses, portfolios, and event pages
Look elsewhere if
- Growing businesses that anticipate needing to switch platforms — Wix's locked-in architecture makes migrating away difficult
- starting with WordPress or Shopify provides more migration flexibility and long-term scalability for businesses expecting to grow
What you get
Key features
- Drag-and-drop visual editor
- AI website builder (ADI)
- Wix Stores e-commerce
- Wix Bookings for appointments
- Wix Blog
- SEO Wiz tool
- Wix Studio (advanced)
- 900+ designer templates
Works with
Integrations8
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | Free (Wix subdomain)Billed monthly | Free website builder on wix.com subdomain with Wix branding, 500MB storage |
| Light | $17 / monthBilled monthly | Custom domain, 2GB storage, remove Wix ads, 2 collaborators, basic site features |
| Core | $29 / monthBilled monthly | 50GB storage, 5 collaborators, basic ecommerce, analytics, video hours |
| Business | $36 / monthBilled monthly | 100GB storage, 10 collaborators, advanced ecommerce, subscriptions, loyalty program |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- Most beginner-friendly website builder — the visual editor requires no technical knowledge to use
- 240+ million users means extensive documentation, community, and template resources available
- ADI generates a complete, customized website from a few questions in minutes
- App Market extends functionality with 300+ apps for marketing, scheduling, and e-commerce
- No technical maintenance — security, updates, and hosting are all managed by Wix
Cons
- Cannot change template after publishing without rebuilding the site from scratch
- SEO control is less flexible than WordPress — advanced technical SEO requires workarounds
- E-commerce features are less powerful than Shopify for businesses with complex catalog needs
- Performance on mobile can be slower than optimized code-built sites affecting Core Web Vitals
Quick read
At a glance
- Category
- Website & Hosting
- Pricing model
- Freemium
- Entry plan
- Free (Wix subdomain)
- Free plan
- Available
- Free trial
- Not listed
- Website
- wix.com
The verdict
Our take on Wix
Wix is the right choice for non-technical users who want the lowest barrier to a live website. The free plan is genuinely free for basic use. For professional results, Squarespace consistently produces better-looking sites from its constrained template system. For anything that might grow into a real business, considering Squarespace (better design) or WordPress (maximum flexibility) before locking into Wix is worthwhile.
Editorial review
From the journal
Editorial review of Wix
Wix is the right choice for non-technical users who want the lowest barrier to a live website. The free plan is genuinely free for basic use. For professional results, Squarespace consistently produces better-looking sites from its constrained template system. For anything that might grow into a real business, considering Squarespace (better design) or WordPress (maximum flexibility) before locking into Wix is worthwhile.
Keep exploring
More from Website & Hosting
Hetzner Cloud
Website & Hosting
Affordable German cloud servers with excellent performance.
Best for: Developers and businesses who need European cloud infrastructure at…
4.8/5 ratingRead review
Cloudflare Pages
Website & Hosting
Free static site and Jamstack hosting on Cloudflare's edge.
Best for: Developers who want the fastest, most generous free static and…
- Free plan
4.8/5 ratingRead review
Sanity
Website & Hosting
Flexible headless CMS for structured content.
Best for: Developers who need maximum flexibility in content modelling with a…
- Free plan
4.7/5 ratingRead review