Drip is an e-commerce CRM and email marketing platform that deeply integrates with online stores to deliver personalized customer experiences. It tracks customer purchase behavior, builds detailed segments, and triggers automated email campaigns based on store activity. The revenue attribution model is its key differentiator.
Drip
E-commerce CRM and email automation platform
Best for: Mid-size e-commerce brands focused on customer lifetime value
- Free trial
- From $39 / month
4.3/5 ratingEditorial score 80/100drip.com
Starts at
From $39 / month
Start free trial
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Editorial score80/100
The editorial note
What to know about Drip
Is it right for you?
Who Drip suits
Choose it if
- Mid-size e-commerce brands focused on customer lifetime value
Look elsewhere if
- Beginners or B2B companies without product catalogs
What you get
Key features
- E-commerce CRM
- Revenue attribution
- Behavioral segmentation
- Email automation
- Onsite campaigns
Works with
Integrations6
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Basic | From $39 / monthBilled monthly | Email automation for up to 2,500 contacts, workflows, segmentation, e-commerce integrations |
| Growth | Scales with contactsBilled monthly | All features scale with list size — advanced segmentation, SMS add-on, A/B testing |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- Deep e-commerce CRM
- Revenue attribution
- Advanced segmentation
- Strong automation builder
Cons
- No free plan
- Steeper learning curve
- More expensive than Klaviyo competitors
Quick read
At a glance
- Category
- E-commerce
- Pricing model
- Subscription
- Entry plan
- From $39 / month
- Free plan
- Not listed
- Free trial
- Available
- Website
- drip.com
The verdict
Our take on Drip
Excellent for data-driven e-commerce teams. Revenue attribution makes it easy to justify the investment.
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