Ecwid (by Lightspeed) allows merchants to add a full-featured online store to any existing website, blog, or social media page with a simple widget embed. Unlike Shopify or WooCommerce, Ecwid doesn't replace your existing site — it adds store functionality to it. Perfect for businesses that already have a website.
Ecwid
E-commerce store widget for any existing website
Best for: Businesses with existing websites wanting to add e-commerce
- Free plan
4.3/5 ratingEditorial score 79/100ecwid.com
The editorial note
What to know about Ecwid
Is it right for you?
Who Ecwid suits
Choose it if
- Businesses with existing websites wanting to add e-commerce
Look elsewhere if
- Starting an online store from scratch without an existing site
What you get
Key features
- Website widget embed
- Multi-channel selling
- Inventory management
- Payment processing
- Mobile app
Works with
Integrations6
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | FreeBilled monthly | Up to 5 products, basic storefront, Facebook/Instagram shop |
| Venture | $19 / monthBilled monthly | 100 products, discount coupons, inventory management, email marketing |
| Business | $39 / monthBilled monthly | 2,500 products, wholesale pricing, product filters, abandoned cart recovery |
| Unlimited | $99 / monthBilled monthly | Unlimited products, custom app development, priority support, POS |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- Works on any existing website
- Free plan available
- Multi-channel selling
- Simple setup
Cons
- Limited design customization
- Free plan restrictions
- Less powerful than dedicated platforms
Quick read
At a glance
- Category
- E-commerce
- Pricing model
- Freemium
- Entry plan
- Free
- Free plan
- Available
- Free trial
- Not listed
- Website
- ecwid.com
The verdict
Our take on Ecwid
The best option for adding a store to an existing site. Uniquely versatile for businesses that don't want to rebuild.
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