Mouseflow is a behavior analytics platform for websites offering session recordings, heatmaps, funnels, form analytics, and user feedback tools. It records up to 100% of visitor sessions (unlike Hotjar which samples at higher traffic), enabling e-commerce and SaaS teams to see exactly where users struggle, where they drop off in checkout, and which form fields cause friction. Mouseflow is popular for conversion rate optimization and UX improvement projects.
Mouseflow
Session replay, heatmaps and funnel analytics.
Best for: E-commerce and SaaS businesses who need form analytics and funnel drop-off analysis alongside standard heatmaps.
- Free plan
4.5/5 ratingEditorial score 87/100mouseflow.com
Starts at
Free (500 recordings/mo)
Get started free
Opens the official website in a new tab.
Editorial score87/100
The editorial note
What to know about Mouseflow
Is it right for you?
Who Mouseflow suits
Choose it if
- E-commerce and SaaS businesses who need form analytics and funnel drop-off analysis alongside standard heatmaps.
Look elsewhere if
- Small websites with under 5,000 monthly visitors — Microsoft Clarity provides unlimited free session recording for lower-traffic sites without the cost of Mouseflow
What you get
Key features
- Session recordings (up to 100%)
- Click, scroll, and attention heatmaps
- Conversion funnel analysis
- Form analytics and field tracking
- User feedback surveys
- Error tracking integration
- Segment filtering by UTM and behavior
- Privacy compliance tools
Works with
Integrations8
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | Free (500 recordings/mo)Billed monthly | 500 session recordings, heatmaps, 1 site, 1 month data retention |
| Starter | $31 / monthBilled monthly | 5,000 recordings/month, heatmaps, funnels, form analytics, 3 months retention |
| Growth | $109 / monthBilled monthly | 15,000 recordings/month, user segmentation, feedback campaigns, API |
| Business | $219 / monthBilled monthly | 50,000 recordings/month, advanced filters, custom segments, priority support |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- Records up to 100% of sessions without sampling — see every visitor interaction
- Form analytics identifies exactly which fields cause abandonment and friction
- Funnel analysis shows step-by-step conversion rates with session recordings for each step
- Heatmaps combine click, move, scroll, and attention maps for comprehensive behavior view
- Feedback surveys can be triggered at specific funnel steps to capture user motivation
Cons
- Session recording costs grow quickly as traffic increases on paid plans
- Less real-time analysis than Microsoft Clarity for immediate performance monitoring
- Dashboard and reporting UI is less polished than Hotjar's newer interface
- Initial setup requires some technical knowledge for accurate funnel configuration
Quick read
At a glance
- Category
- Marketing & SEO
- Pricing model
- Freemium
- Entry plan
- Free (500 recordings/mo)
- Free plan
- Available
- Free trial
- Not listed
- Website
- mouseflow.com
The verdict
Our take on Mouseflow
The best form analytics platform — field-level drop-off analysis showing exactly which form fields cause conversions to fail.
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