Plausible Analytics

Privacy-friendly website analytics.

Best for: Website owners who want simple, clean analytics without GDPR cookie banners.

Free trial
From $9 / month

4.6/5Editorial score 91/100plausible.io

Starts at

From $9 / month

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Editorial score91/100

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The editorial note

What to know about Plausible Analytics

Plausible Analytics is a lightweight, privacy-first web analytics tool that provides website traffic insights without cookies, without GDPR consent banners, and without tracking individual users. Its script is 45x smaller than Google Analytics, page load times improve on adoption, and all data is aggregated — making it a popular choice for privacy-conscious website owners, developers, and businesses in the EU wanting analytics without the compliance complexity of Google Analytics.

Is it right for you?

Who Plausible Analytics suits

Choose it if

Website owners who want simple, clean analytics without GDPR cookie banners.

Look elsewhere if

Teams needing deep user-level analytics, funnel analysis, or behavior tracking — Google Analytics 4 or Mixpanel provide more sophisticated analytics for product-led growth optimization

What you get

Key features

Cookie-free privacy analytics
Real-time visitor dashboard
Traffic source analysis
Goal conversion tracking
Custom events and properties
Email reports and alerts
Shared public dashboards
Script under 1KB

Works with

Integrations8

WordPressGhostWebflow SquarespaceNext.jsGatsbyAPIZapier

What it costs

Pricing

Plausible Analytics pricing plans
Plan	Price	What it includes
Starter	From $9 / month	At up to 10k monthly pageviews; price rises with traffic. One site, 3 years of data retention, email/Slack reports, Google Analytics import, goals and custom events.
Growth	From $14 / month	At up to 10k monthly pageviews. Everything in Starter plus up to 3 sites, up to 3 team members, team management, shared links and embedded dashboards.
Business	From $19 / month	At up to 10k monthly pageviews. Everything in Growth plus up to 10 sites and team members, 5 years of retention, Stats API, funnels and ecommerce revenue attribution.
Enterprise	Contact us	10+ sites and team members, SSO, managed proxy, scheduled raw event exports and priority support.

Prices are recorded from the vendor's public pricing page and can change. Check before you buy.

The trade-off

Pros and cons

Pros

No cookies and no GDPR consent banners required — simpler compliance for EU websites
45x smaller script than Google Analytics — measurable page speed improvement
Open source and optionally self-hostable for complete data ownership
Clean, easy-to-understand dashboard focuses on essentials without overwhelming complexity
Ethical analytics — does not sell data or build ad profiles from your visitors

Cons

Less granular than Google Analytics — no funnel analysis, heatmaps, or user flow tracking
No free plan — starts at $9/month for up to 10,000 monthly pageviews
Aggregate-only data means you cannot track individual user journeys across sessions
No Google Ads or Facebook Ads attribution built in — requires UTM parameter reliance

Quick read

At a glance

Category: Marketing & SEO
Pricing model: Subscription
Entry plan: From $9 / month
Free plan: Not listed
Free trial: Available
Website: plausible.io

The verdict

Our take on Plausible Analytics

Plausible Analytics is the right choice for website owners who want simple, clean analytics without GDPR cookie banners. No cookie consent needed with a tiny script that does not slow the page, making it one of the stronger options in its category. The main caveat: far less data than GA4; no event funnels or user-level analysis. It is subscription-based, so factor that into your evaluation.

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Where this appears

Mentioned in

Plausible Analytics Pricing: Is It a Google Analytics Alternative?

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