Quick answer: Plausible is a paid, privacy-focused analytics tool. Its pricing section lists Starter from $9 a month, Growth from $14 and Business from $19 at the lowest pageview tier (up to 10k monthly pageviews), scaling with traffic, plus a 30-day free trial with no credit card.
Checked on Plausible's homepage pricing section on 16 October 2026. The price shown depends on your monthly pageview tier and the monthly/yearly toggle (yearly shows "2 months free"), so confirm your own tier before buying.
The plans
| Plan | From | Sites | Team members | Highlights |
|---|---|---|---|---|
| Starter | $9/month | One site | Not listed | 3 years of data retention, dashboard, email/Slack reports, Google Analytics import, goals and custom events, saved segments, annotations |
| Growth | $14/month | Up to 3 sites | Up to 3 | Everything in Starter plus team management, shared links, embedded dashboards, shared segments and annotations |
| Business | $19/month | Up to 10 sites | Up to 10 | Everything in Growth plus 5 years of data retention, custom properties, Stats API (600 requests per hour), Data Studio connector, ecommerce revenue attribution, funnels and user journeys |
| Enterprise | Custom | 10+ sites | 10+ | SSO, managed proxy, scheduled raw event exports, priority support |
Prices scale with monthly pageviews, and the page lists tiers from 10k up to 10M+.
What Plausible says it is
The company describes itself as independent, self-funded and profitable, running since 2018, made and hosted in the EU, with open-source code. Its marketing lists simple metrics, a lightweight script, a privacy focus and no cookie banner.
How it differs from Google Analytics
The main difference is the business model: Plausible is subscription-funded, while Google Analytics 4 has a free plan. That means a Plausible bill grows with your traffic. Plausible also offers a Google Analytics import on the Starter plan, which helps if you want to keep historical data when switching.
Whether it is a replacement depends on what you use GA4 for. Plausible positions simple, privacy-friendly reporting, so check that the goals, events, funnels and ecommerce attribution you rely on are covered on the plan you would buy. We have not tested feature parity, so run the free trial against your real needs.
How to choose
- One site, simple reporting: Starter.
- Up to three sites or shared dashboards: Growth.
- Funnels, ecommerce attribution or the Stats API: Business.
- SSO or a managed proxy: Enterprise.
See our Plausible Analytics page and compare Google Analytics and Fathom.
Sources
- Plausible Analytics homepage pricing section (plausible.io), checked 16 October 2026
