Splitbee

Analytics and A/B testing platform

Best for: Small teams wanting analytics combined with A/B testing in one lightweight tool

Free plan

4.3/5Editorial score 78/100splitbee.io

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Editorial score78/100

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The editorial note

What to know about Splitbee

Splitbee is a web analytics and A/B testing platform that combines visitor tracking with conversion optimization tools. Unlike pure analytics tools, Splitbee lets teams run A/B tests, track custom funnels, and use an automation feature to trigger actions based on visitor behavior. Now part of Vercel, Splitbee's lightweight script and clean UI make it popular with small teams wanting analytics plus testing in one tool.

Is it right for you?

Who Splitbee suits

Choose it if

Small teams wanting analytics combined with A/B testing in one lightweight tool

Look elsewhere if

Enterprise teams needing advanced statistical significance testing

What you get

Key features

Web analytics
A/B testing
Funnel tracking
Automations
Custom events
User tracking
Lightweight script

Works with

Integrations4

Slack ZapierAPIWebhooks

The trade-off

Pros and cons

Pros

Analytics + A/B testing in one
Lightweight script
Clean UI
Automation triggers
Free tier
Funnels

Cons

Less powerful than dedicated A/B testing tools
Smaller user base
Limited free tier

Quick read

At a glance

Category: Website & Hosting
Pricing model: Freemium
Free plan: Available
Free trial: Not listed
Website: splitbee.io

The verdict

Our take on Splitbee

Best for small teams wanting analytics and A/B testing without two separate subscriptions. Splitbee's all-in-one approach is efficient for lean teams doing conversion optimization.

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