Typeform is a conversational form and survey platform that presents one question at a time in a visually engaging format — dramatically improving completion rates compared to traditional multi-question surveys. Used by 150,000+ businesses for lead generation, customer research, NPS surveys, and product feedback, Typeform's one-question interface averages 57% completion rates versus the 14% industry average. Its Logic Jumps feature personalizes the survey path based on previous answers for intelligent, relevant data collection.
Typeform
Conversational form and survey builder with beautiful design — the highest-converting form tool for lead generation and research.
Best for: Marketing teams, researchers, and growth teams that want high-converting lead gen forms, customer satisfaction surveys, and onboarding questionnaires where completion rate matters
- Free plan
4.5/5 ratingEditorial score 82/100typeform.com
The editorial note
What to know about Typeform
Is it right for you?
Who Typeform suits
Choose it if
- Marketing teams, researchers, and growth teams that want high-converting lead gen forms, customer satisfaction surveys, and onboarding questionnaires where completion rate matters
Look elsewhere if
- High-volume research requiring unlimited free responses — Tally provides beautiful, Typeform-quality surveys with genuinely unlimited free responses for researchers and teams who need to collect data at scale without per-response pricing
What you get
Key features
- One-question-at-a-time interface
- Logic jumps and branching
- NPS and rating questions
- File uploads
- Video questions
- Partial responses capture
- Custom branding
- Outcome pages
Works with
Integrations8
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | FreeBilled monthly | Unlimited typeforms, 10 questions each, 10 responses/month, basic logic |
| Basic | $25 / monthBilled monthly | Unlimited questions, 100 responses/month, conditional logic, integrations, branding |
| Plus | $55 / monthBilled monthly | 1,000 responses/month, remove branding, custom subdomain, 3 users |
| Business | $89 / monthBilled monthly | 10,000 responses/month, 5 users, priority support, Salesforce integration, video calls |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- Conversational one-question format dramatically increases completion rates over traditional surveys
- Beautiful design templates produce professional-looking surveys without any design expertise
- Logic Jumps enable powerful conditional branching for personalized survey paths
- Excellent integrations send responses directly to CRMs, email tools, and spreadsheets
- Video questions and rich media support enable engaging research that text-only forms cannot
Cons
- Response limits on free and paid plans force upgrades for high-volume surveys
- More expensive than alternatives — Tally provides similar quality surveys with unlimited free responses
- Loading speed is slower than Google Forms, affecting completion rates for mobile users
- Form customization beyond templates requires higher-tier plans
Quick read
At a glance
- Category
- Business & Productivity
- Pricing model
- Freemium
- Entry plan
- Free
- Free plan
- Available
- Free trial
- Not listed
- Website
- typeform.com
The verdict
Our take on Typeform
Typeform is worth the premium for any use case where completion rate is the metric that matters — lead generation, user research, and customer surveys. The beautiful UX converts at meaningfully higher rates than Google Forms. The response-based pricing limits it to moderate volume use cases — for high-volume surveys, Google Forms is free and perfectly functional.
Editorial review
From the journal
Editorial review of Typeform
Typeform is worth the premium for any use case where completion rate is the metric that matters — lead generation, user research, and customer surveys. The beautiful UX converts at meaningfully higher rates than Google Forms. The response-based pricing limits it to moderate volume use cases — for high-volume surveys, Google Forms is free and perfectly functional.
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