Lemlist is a personalized cold email and multi-channel outreach platform that enables sales teams to send highly customized email sequences with personalized images, videos, and dynamic content. It goes beyond text personalization by embedding the prospect's name into actual images, making emails stand out in crowded inboxes. Lemlist also supports LinkedIn and call steps within sequences for true multi-channel outbound.
Lemlist
Personalised cold email and LinkedIn outreach platform.
Best for: Sales teams and agencies running personalised multichannel outreach campaigns combining email and LinkedIn automation.
- Free trial
- $59 / month
4.4/5 ratingEditorial score 84/100lemlist.com
The editorial note
What to know about Lemlist
Is it right for you?
Who Lemlist suits
Choose it if
- Sales teams and agencies running personalised multichannel outreach campaigns combining email and LinkedIn automation.
Look elsewhere if
- Teams wanting maximum email volume at minimum cost without visual personalization — Instantly.ai is cheaper for high-volume plain text cold email campaigns
What you get
Key features
- Personalized images and videos in cold emails
- Multi-channel sequences (email, LinkedIn, call)
- Email template library with community-shared sequences
- Built-in email warmup (lemwarm)
- Lead finder and database access
- A/B testing for subject lines and content
- CRM integration and sync
- Team performance analytics
Works with
Integrations8
What it costs
Pricing
| Plan | Price | What it includes |
|---|---|---|
| Email Outreach | $59 / monthBilled monthly | 1 sender, unlimited campaigns, email personalization, auto-warmer, basic CRM |
| Sales Engagement | $99 / monthBilled monthly | LinkedIn automation, cold calling, multi-channel sequences, CRM integrations |
| Outreach Scale | $159 / monthBilled monthly | Advanced AI sequences, premium support, team collaboration, custom reporting |
Prices are recorded from the vendor's public pricing page and can change. Check before you buy.
The trade-off
Pros and cons
Pros
- Personalized image and video in emails — embeds prospect details directly into visuals
- Multi-channel sequences combining email, LinkedIn, and phone calls in one workflow
- lemlist community with proven email templates and outbound strategies
- Built-in email warming with lemwarm to improve deliverability
- Lead finder database to source prospects directly within the platform
Cons
- More expensive than Instantly.ai for pure email volume without personalization features
- Image personalization requires extra setup and design effort
- Less suitable for very high-volume outbound without good data hygiene
- Learning curve for advanced multi-channel automation workflows
Quick read
At a glance
- Category
- Marketing & SEO
- Pricing model
- Subscription
- Entry plan
- $59 / month
- Free plan
- Not listed
- Free trial
- Available
- Website
- lemlist.com
The verdict
Our take on Lemlist
The most creative cold email platform — personalised images with prospect's name dramatically increasing open and reply rates.
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